Smokify

Challenge

To support the launch of the digital smoking cessation app Smokify, a accompanying social media marketing campaign was needed.

Solution

At first a research plan was created to find out what the target group of Smokify is and what they are interested in.

The research plan was then used to create a social media marketing campaign.

The campaing was designed to be fun and educational. The goal was to reach as many people as possible and to make them aware of the dangers of smoking.

The campaign should run on Facebook and Instagram. We also created blog posts for the Smokify website.

The campaign was a success. We brought a traction of 1k+ people to the landingpage of the app.